With e-commerce growing as fast as it is, the internet is the new high street. If you have a product or service that you want to get to market, then you’d best be online. Here are some top tips for your e-commerce initiative: a key to getting the store you want and your business needs.
1. Must Have a Fantastic Product or Service
Whether you are on the street corner or have the best e-commerce shop out there, the most important part of the customer experience is the product. It’s the product or service that will bring paying customers back to your site time after time. Once you’ve decided on the product or service niche you want to target and decided you must have an online store, spend a little time on research. Then do some shopping to build a clear idea of how you want to pitch your own online store.
2. Build Your Store
Build the store or find a professional who can. There are many free site-building options, and should you have remarkable IT, SEO, and design skills, then you will be able to follow the wizards out there and knock together a site. Failing this, it is worth the initial investment to get a professional to set you up on a recognized e-commerce platform. Shopify is noted as the most used e-commerce platform at the moment, and there’s no point in having some fantastic products and services in a rickety shop that no one can find.
3. Check What Else They’ve Made
Once you’ve decided who’s going to build your site, check their credibility. Have they built similar sites, targeting similar customers? There are many e-commerce developers’ sites that offer great service, but look at what’s been built by the prospective consultant. A great example of a developer with a professional gallery of example sites, theecommguys.com, shows what is possible.
4. Be Involved in the Design Process
The design process is critical; ensure that you have given as much input as you feel you need to. There must be an open flow of information during the design process to get the site you want. Ensure your consultant knows exactly who the target customers are, what your niche product is, and why going online is key to your success.
5. Drive Traffic to the Site.
Your site must have the right Search Engine Optimization (SEO), or no one will find you. This is an aspect of the move online that you must be wary of. There are way too many sites out there that offer the world where SEO is concerned and cannot get you within the first five pages on any SERP. Be careful, and again it would pay to have the professionals ensure that your SEO will get you ranked and thus bring clients and customers to your store.
6. Aftercare and service
Provide top-notch service; once set up online, you will need to guarantee that customer service is a priority. A happy customer is a repeat customer, and even better than this is a happy customer who is reminded in a friendly way how happy they were with the product or service.
You’ve followed the six tips; all that is left for you to do is open the shop and reap the rewards.
