It doesn’t matter how awesome the content on your website is, or how well it has been technically optimised; if you don’t have a quality backlink profile, you’ll struggle to compete with your biggest rivals.
How can you develop a strong backlink profile without breaking any rules? It is certainly much easier said than done!
Fortunately for you, we will share our banging link-building strategy in 6 simple steps!
What is the best link-building strategy?
While there are many strategies you can implement into your broader link-building efforts, there is one strategy that trumps the rest.
- It is the most organic method.
- It attracts high-value links.
- It keeps Google happy and plays by all the rules.
The secret?
Creating awesome, high-value, ‘share-worthy’ content. It isn’t the easiest strategy and nor is it the fastest, but it is by far the most superior and something that every business owner should strive for!
How to develop ‘share-worthy’ content for your link-building
Step 1: Conduct extensive audience research
If you want as many of your readers to like and share your content/link to it, you’re going to need to understand them. Who is your audience? Look beyond age, gender, and location. Think about what their biggest pain points are. What sort of content do they most enjoy engaging with?
The more data you have the easier it will be for you to create compelling content that resonates with them and inspires them to share the content with their peers.
Step 2: Study your competitors’ content and identify gaps
Next, you want to look at your competitors. Identify the biggest players in your industry and look for gaps in their content creation.
Is there anything missing?
What are their most successful posts and how can you cover similar subjects in even greater depth?
If you wish to consistently produce ‘share-worthy’ content, you need to establish yourself as a thought leader in your industry.
Step 3: Be useful and develop content that solves a specific problem – well.
When planning your content creation strategy, you need to ensure that everything you publish is high value.
What problems does your audience have and how can you provide valuable solutions?
‘How-to tutorials’ and ‘definitive guides’ are especially handy!
It’s not enough to be “an interesting read”. You need to create content of such a high calibre that your readers cannot resist sharing it!
Step 4: Structure the content well with the appropriate accessibility features
You could have the best blog post packed with awesome information and beautiful visual elements, however, if it is structured poorly then it will never reach its true potential.
One very critical element in creating a blog post that will not only attract shares but also rank well in Google (which is critical if you want to get as many eyes on it as possible) is the user experience.
If the on-page experience is intuitive (with the appropriate HTML elements, etc.) and is as accessible to a broader audience as possible, it will perform optimally.
Step 5: Include valuable statistics and handy infographics
Another key element to include in ‘share-worthy’ blog posts is numbers; lots and lots of juicy statistics!
People (especially marketers) love statistics and if you establish yourself as a trustworthy source of information (or indeed conduct your own studies), you’ll be far more likely to attract back-links to your blog posts.
Case and point: here are 59 blogging statistics for 2023 from Ahrefs. They have created ‘share-worthy’ content and I’m giving them a wee boost by linking to it in return!
Not only that, but adding infographics to your blog posts is an effective way to add even further value – especially if trying to communicate an especially complicated subject.
In fact, there are many ways in which infographics can benefit your broader marketing efforts so make sure you utilise them wherever possible.
Step 6: Boost it on social media and engage your audience
Finally, once you’ve finished publishing your awesome, ‘share-worthy’ content and you are satisfied that it is as polished and perfect as possible, get out there and start sharing it!
Find your audience on social media and use paid advertising to give your post a little boost so it can reach as many people as possible.
If you’ve done your job well and the content solves a problem and adds genuine value, you’ll start attracting high-value backlinks in no time!
Rinse and repeat this process and as the months and years go by, your backlink profile will grow exponentially and you will be rewarded with exceptional online visibility as a result.
Of course, this is a very condensed version and only really gives you the gist of it. The reality is, consistently publishing high-value content that attracts shares and backlinks is incredibly time and resource intensive. However, with the help of a reputable agency that offers digital marketing services in Dubai, you can reach your link-building goals even sooner and with minimal effort.
