Marketing and sales are not about your product. It isn’t even about how nice you are to your prospectus customers or how much free value you offer them.
No, the clue is in the name because marketing is really all about markets. Sounds simple, right? That’s because it is – or at least it can be. The trouble is, truly understanding your market is about more than customer surveys and social demographics. It is about gaining deep insights about your market, to the degree where you can predict their buying behavior and communicate with them with the familiarity you would show to a family member or friend.
While this concept is simple and understandable, it is not easy to implement, which is where data science comes in.
Here’s how data science can transform your business marketing:
You can’t sell without knowing your market
You wouldn’t sell meat to a vegetarian or a car to someone without a driving license, so your business shouldn’t approach customer research any differently. Having a well-curated block of data about your market is the backbone of all effective marketing campaigns. The problem is, finding this information and ordering it into a digestible package is extremely time consuming and difficult.
This is where data science can help. By using a data-driven marketing company like smartboost, you can make use of the immense amount of information provided by your website, search engines, and buying behavior. This is an immensely useful tool in your marketing armory.
The more you know, the more ideas you’ll have
Continuing with this idea, it’s no secret that the more you know about something, the more powerful you will become. It is a cliche, but knowledge really is power. The same is true for your marketing. The more you know about your market, their insecurities, desires, buying habits, and responsiveness to your brand, the more marketing ideas you will come up with that actually works and resonates with them.
This is how data science can transform your marketing. It gives you access to this data, through AI, big data, machine, and deep learning applications.
You can decrease the likelihood of mistakes
By the same token, the more data you have at your disposal, the fewer marketing mistakes you will make. One of the most daunting aspects of launching a new marketing campaign is whether it will sell more products or actually negatively impact your brand if your message is miscommunicated. While there is no completely fail-safe way of preventing mistakes, with data science, you can at least minimize their impact on your business. Put it this way, you are more likely to communicate clearly and positively engage your sibling or spouse than a stranger in the street because you often know them better than they know themselves. The same is true for your market. Don’t leave your messaging to chance and presumptions. Use the data to inform your decisions.
You’ll actually save money and increase sales in the long run
While using a data science service – such as a data-backed marketing company – might cost you more in the short term than if you were to do market research yourself, it will likely save you money in the long run and increase revenue. Think of it as an investment.