Nowadays, it’s becoming more and more crucial to improving business practices with advanced technology.
Technology is revolutionizing everything. And honestly, as a dental professional, if you don’t get ahead of the curve and use some of these technologies to assist you—you could be leaving valuable market share on the table.
The retail world is moving full-speed toward an ‘advanced technology future.’ But oftentimes, the medical world lags far behind.
As a dentist, you’re most definitely considered a physician. But you’re also a business, and you’re offering a service. Thus, it’s crucial that you service your clientele to the best extent possible.
And these 4 tips may give you some inspiration for how to do that.
Let’s break it down and dive into it.
1. Combine ‘Online Media’ With A ‘Brick And Mortar’ Experience
One of the biggest ‘missed opportunities’ in business nowadays is the combination of online media with brick-and-mortar stores.
This may seem like a weird concept to think about—but it actually makes a lot of sense.
In the past, people either wanted to go to a real store and shop in person—or, they wanted to stay home and shop online.
But those lines are converging more and more as time goes on.
Nowadays, you have people who literally want to shop online while they’re in line at the store.
Or perhaps, more pertinent to a dental office—you have people who want to check into their appointment online instead of walking up to the desk, even though they’re already in the building.
Taking your technology to this kind of level, and trying to think forward about those types of things, could present your dental office with a ton of advantages that other offices may not be taking advantage of.
2. Digitize Your Customer Service Systems
Customers love digitized experiences.
Convenience is really everything.
Therefore, the better you get at customizing your service systems, the better off you’re going to be.
You can think of this in the following terms…
Do your customers often need to wait a while before being able to reach someone at your office?
Do your patients ever need to go an entire weekend before being able to reach someone… even via something like chat or email?
Nowadays, there are all kinds of ways to build better customer service systems through technology—and this can be massively beneficial to a dental practice in the long term.
3. Use A.I. To Enhance Your Marketing And Scheduling Systems
Nowadays, there are A.I. tools for everything from writing to scheduling, to customer service, etc.
In fact, if you want to learn some amazing things that A.I. systems are doing for doctors and medicine, check out this post.
But at the end of the day, from a business standpoint, the question bears asking…
If you’re not going to be using A.I. to get ahead of the curve in your business, are you going to fall behind?
And the answer to this question seems to be an overwhelming yes.
A.I. systems represent a unique (and often inexpensive) method for enhancing all kinds of systems in your practice—including systems for marketing and scheduling.
And this can be an awesome method for serving your clients better.
4. Meet Your Patients/Customers Where They Are With More Remote Communication Options
One trend that’s really blowing up in the medical industry is the idea of telehealth.
Giving people the ability to jump onto a digital call with a healthcare provider (instead of filling out labour-intensive online forms) can be an excellent way to get right to the heart of your patient’s issue and make things work better for everyone.
This is just another example of how you can use technology and remote communication options to improve your dental practice, meet your clients where they are, and really get better at growing your business with advanced technology as it becomes available (and as your practice incorporates that technology into your processes).
There you have it!
Our 4 favourite ways to improve your dental practice through the use of advanced technology.
Obviously, there are medical, marketing, communication, and scheduling benefits to using technology.
But there are also so many more that we haven’t even included.
But here’s the important thing…
In this modern world, dental practices that put time, effort, and energy into growing their businesses will see the best returns on their investments.
All that’s left now is to get out there and make it happen!