The likelihood that you have Googled a business before deciding to buy from them or use them for specific services is pretty high. While we definitely appreciate word of mouth and ask our fellow peers for their opinion on brands, businesses, and products they have used before, many of us also like to do our research for ourselves to create the whole picture.
This is why if you are not using Google My Business for your business, you are missing out on customer base, Google recognition, and brand awareness through search results, to name a few!
This piece will run through some of the benefits you can enjoy when you use Google My Business.
What is Google My Business?
For those who are not aware of what Google My Business is, Google My Business is a free service offered by Google on the internet to help businesses promote themselves online. This service gives business owners the option to manage how they are presented online across Google, giving them a better chance of visibility and controlling how they stand out of the business crowd.
Let’s Your Business Appear in Maps
This is a brilliant feature, particularly for those who have businesses in a tourist area. You will find that when you Google either a specific brand name or something you are looking for, such as a café or restaurant that serves pizza, a map will show up in the search results with a list underneath the suitable places that may match your search. Along with this information is also the website of the companies, a phone number, and their rating.
This can be particularly influential to potential customers who are looking for something in the area. And not only that – if your competitors are not on Google My Business, then you will automatically be shown as the top result!
Insider Tools for Businesses
While on the outside, it might appear that Google My Business is all for what potential customers can see on the internet; however, it also offers some great tools for businesses themselves. With all the collected information, Google My Business offers insights into your businesses’ important areas, which can then help you decide on strategies to help make your business more visible online, understand where your audience is coming from, and other useful data that can help you when making decisions. If you want to reap the rewards from implementing a Google My Business strategy, then find a trusted Google My Business service to start you off!
Customers Can Leave Reviews
We listen to reviews now more than ever, so when we can see a product or a business does not have any reviews, it can make us question its legitimacy. Reviews are also really important for search rankings and can be very influential. While it is unlikely you will get 5-star reviews every single time, you must respond to negative reviews professionally – this will give the customer a more realistic rounded view of your business.