Trade shows are events that can be extremely overwhelming. There are so many things that need to be accounted for and a lot of planning that has to go into the event in order for it to be successful. While there are many things that you can do to ensure that the show runs smoothly, there also are a lot of mistakes that could be made as well. There are a lot of things that could make your trade show a little more difficult. In this article, we are going to discuss some things that you should avoid when participating in a trade show that will make the whole experience a little more difficult.
Having a Large Booth
One of the things that make a trade show very difficult is having a large, cumbersome booth that is extremely difficult to transport. This not only makes the moving process hard, but it also increases the probability of breaking or ripping something which will put you at a disadvantage for future trade shows. Not only is it extremely difficult to transport and more prone to breaking, but there are also more fees that will be charged to you if the booth is not portable. You will be charged drayage fees if you do not have a booth that is easily portable. Pop up trade show displays are easily transported and are able to be folded and transported in a case. This will ensure that nothing will be ripped or broken in the transportation of the booth, and you will not have to worry about any drayage fees being added to your bill.
Offering Cheap Giveaways
One of the things that you should avoid when participating in a trade show is offering consumers cheap giveaways. Oftentimes companies will think that saving money on prizes is better than giving away cheap prizes. However, that is far from the truth. When you give away cheap prizes, the winners will have these cheap objects that they do not want with your logo on them, and they will associate the cheap prize with your company. In contrast, if you get a more expensive prize for your winners, then people will want to win the prize, and then the winner will always have a good feeling towards your company, as they were able to win a nice prize from your company giveaway.
Bringing the Wrong Staff Members
When attending a trade show, the staff that you pick to come with to work the booth is extremely important. It is important to make sure that you take the time to hand pick each member that will be there. If not, it could be disastrous. If your employees did not take the time to be properly trained, or do not know about the products that you offer, it can become very apparent to customers really quickly. It is important to make sure that you bring the right staff that is friendly and can communicate well. It is important to make sure that your staff knows all about your product so that they can answer any other questions they may have.
Having a good trade show is something that takes a lot of time, effort and planning. It is important when you participate in this trade show that these things do not slip in between the cracks. Hopefully this article helps you realize things that you should avoid when preparing for a trade show. Good luck!