New business owners have a lot on their plate. Not only are they trying to get their business off the ground, they often have to account for a ton of other variables such as getting their production moving, hiring employees, registering the business, advertising, and countless other things.
One thing that many businesses need in order to thrive is to make sure that the public sees not only your product but your brand, as well as your business, as legitimate. Too many people nowadays are looking to scam people and take their money so if your business doesn’t look legit you will get passed up. Most people think that they need to spend exorbitant amounts of money and time to make their business look legitimate to their customers. However, you don’t need to spend a ton of money on a physical location, countless advertisements, business uniforms, or marketing. Below are ways that every business can gain legitimacy.
A Dedicated Business Line & Email Address
While your prank voicemail and edgy email address may have gotten some laughs back in the day, once you start your business, it is time to let those stay in the past. When you create a new business, it is time to get an email that is wholly dedicated to the business. Give your customers a business email that inspires confidence when they are reaching out to you.
The same thought process goes for phones as well. While it may seem convenient to have all of your business calls routed to your personal phone, you will soon regret that decision. Once business picks up you won’t want to risk answering a business call as if it were a personal call. Also, you will want to make sure that family and friends will still be able to reach you. Separate the two and you will be able to rest easier knowing that your business is taken care of.
A Streamlined & Current Website
In the current age, pretty much every business or business owner needs to have a website. When a business doesn’t have a website, many people become skeptical of the product and services. It may sound crazy but even some of the more sophisticated scam artists out there have created websites that look real and trick their customers. Without a website that is streamlined and current your business is at risk of being categorized as illegitimate by the general public.
Trade Show Displays
When your business doesn’t have a permanent physical location you may be relying on trade shows and other venues to gain exposure. Having professional trade show displays gives your business a ton of legitimacy. The general public looks at a business that has invested money into a trade show display as one that obviously believes in its product. Customers will often judge a product and its worth not only by the product itself but by the people who are selling it, and how professional the business looks.
