There are a number of social media platforms available which means you’re likely to get confused about which one is best for your business. Some of the most common and widely used platforms used for branding includes Facebook, Instagram, Twitter, Pinterest, LinkedIn, Twitter, Snapchat, WhatsApp and many more. There’s no single rule which platform is best as it is impossible to say to choose one over others.
Many B2B brands leverage LinkedIn for their brand but many brands use Facebook for B2C marketing. As the best social media agency in Chennai, we understand which platform is right for your brand and deliver results based on that. We monitor campaigns which makes it easy to incorporate social media into our strategies.
How to choose the social media platform for your business?
Your most accurate option when it comes to social media marketing and strategy is to opt for the platform that’s the best fit for your business. This means you should evaluate platforms to see where your customer base lies and whether they are engaging or not and whether the platform is ideal for the personality of your brand.
If your brand is about fashion and apparel, then Instagram and Pinterest should be your best bet as they attract more women than men and the under 25 millennials. If you’re a B2B business, then your brand can enjoy success on LinkedIn which is mostly for business professionals. Keep in mind the following tips before choosing the right marketing platform for your business.
Understand your social media goals
Social media has plenty of benefits for brands but it’s always important to have your goals and objectives that will help you move forward with your social media strategy. Based on your objective, you can determine the type of content, audience, channel and other specific metrics that suits your brand best. Your objective can be about building a brand identity, getting more sales, getting more engagement, increasing store visits and much more.
Determine the channels preferred by your audience
The most important thing about your social media strategy is to put forth the content in front of interested audiences. The best way to know your target audience is by conducting audience research through a buyer persona. This will help you determine and narrow down your audience according to gender, demographics, interests, location, etc. Even customer surveys are helpful for understanding your audience on online sites.
Examine your content
Social media platforms have their own formats which work best for them, so it’s essential to carefully operate on the type of content you will create and distribute among your audiences. For example, Instagram and Tiktok are great for videos where you can do more Reels or IGTV. LinkedIn is great for blog posts and long-form content. We are the best social media agency in Chennai with a talented group of copywriters who churn out content keeping in mind the industry, competition and the target audience.
At the end all you need to do is pair the right platform after following the steps mentioned above for creating a digital strategy. You can also collaborate with Let’s Goo Social as our social media experts have the right tools and analytics to determine the type of platform that will work best for your marketing efforts.