Nowadays, blog posts have become a critical part of driving businesses. They drive traffic to websites by answering queries from internet users all around the world. Therefore, it is important that the blog posts are of good quality and match the standards set by search engines – for ranking. Although there are not any quick fixes to make blog posts SEO friendly, certain tips when kept in mind increase the chances of ranking. Below, we have given 8 tips that help your blog post to get ranked.
1. Writing Original Content:
Plagiarism causes a number of problems for blog posts. First, it degrades the quality of content and shows a lack of effort on the writer’s part. Second, it creates distrust among the readers as to whether the content is authentic and reliable or not. And lastly, it gets de-ranked by the search engine protocols. Since the SERPs are capable of identifying the original content, they move to rank the original content on priority – making the secondary content fall behind. Therefore, it is important that the content of blog posts is original and plagiarism free. In this case, the writers can take the help of a number of software like Copy Checker, plagiarism checker, and many others.
2. Writing with a Sound Grammar:
Grammar is often neglected in blog posts as the focus is on the technical part. However, the readers find the content difficult to comprehend if the grammar is incorrect. They are likely to consider the content as dubious or fake due to errors in writing. Another point to add here is the algorithm run by search engines also prioritizes the quality of content which is ensured by grammar and other factors. Therefore, it is important that the grammar of the content is correct so that the blog post gains credibility from viewers as well as from the algorithms. You can find a grammar checker, plagiarism detector and other tools available online for free.
3. Adding Source Links:
Linking other sources to the content is very useful. Since blog posts are made to provide authentic information, providing the sources of information will give users an avenue to cross-check as to whether the information provided is correct or not. Also, the user can drift to the sources in order to find in-depth knowledge of the query which will benefit him and make an impression on your website indirectly. So adding sources is important to rank the blog posts.
4. Making it Graphically Appealing:
Graphics are important to make a blog post appealing to readers. They create visual experiences that last longer in the human mind than words. Also, the graphics help to deliver the message more effectively and vividly which is what a blog post is written for. Another purpose they serve is related to technical aspects. Search engines ensure quality through the extent of visual and graphic details added in the content. Therefore, it is important to understand that graphic details are a vital part of a blog post.
6. Avoiding Keyword Stuffing:
It is common among writers to stuff keywords in titles thinking that the ranking of content depends on the keywords. However, this strategy is incorrect. With advanced search engine protocols, the algorithms are operating to prioritize the content on the basis of users’ experience. They discard the content that does not appeal to the users. So stuffing the keywords will prove counterproductive and attempts should be made to avoid it.
7. Writing a Good Meta Description:
Meta Descriptions are snippets of your content that Google takes up to show under the title. These two to three lines are taken up from the beginning of your blog posts and act as attention-gathering for readers. Therefore, writing meta descriptions requires extra care and attention. So you need to make sure that the first to three lines are eye-catchy and directly hit the pain point of the reader.
8. Calling for Action:
The last but not the least tip is to call for action. You have to make sure that at the end of the blog post, there must be a call to action. This is important as it makes a lasting impression on readers’ minds and keeps them engaged for a longer period of time. Also, it helps in making them a proper audience for your blogs which is what you are trying for. So make sure that you write effective lines to call for action for your readers.
Make sure that you follow all these tips as part of your blog writing routine. If you find any difficulty in implementing you can write back to say.