The popularity of livestreaming grew at an almost unbelievable rate over the past year. Viewership of livestreamed videos and events exploded by a whopping 99% since the end of 2019.
Livestreaming doesn’t just create pandemic-oriented solutions. It also allows you to expand your audience by removing limitations such as distance.
Now, if you’re not livestreaming events, you’re missing out on a huge opportunity for both exposure and revenue.
If you’re wondering how to livestream an event, you’ve come to the right place. Read on to learn more about livestreaming events.
Choose a Platform
Once you’ve decided what you want to livestream, it’s time to choose a platform. Popular livestreaming platforms include YouTube, Facebook, and even Instagram. There are also niche-specific livestreaming platforms like Twitch, a website for gamers and gaming enthusiasts.
Then, create a live channel on your platform of choice.
Set Up Your Broadcasting Equipment
Next, you need to tackle purchasing and setting up broadcasting equipment. Smaller livestreams may be able to get away with using lower-quality gear but most of the time, you’re going to want to purchase equipment designed for livestreaming.
One thing you’ll need to decide is whether or not you need more than just a camera, a microphone, and an encoder. For example, you might need to use rigging equipment to capture your event from above. (If you’re wondering, “What is a rigger?” don’t sweat it–there are plenty of resources to help you learn.)
Do a Test Run of Your Livestreaming
You don’t want to troubleshoot problems when your audience is already in attendance. Do a test run before the event begins to make sure that all of your equipment is working properly.
While you’re doing a test run, you can also check on other important factors like lighting and sound. Try to do your test run in the same place and time of day that your event will be held.
Get the Word Out
Why livestream an event if no one knows about it? Make sure that you advertise your livestream at least one week ahead of time. Provide clear information about how to purchase tickets, which link to follow to access the livestream, and when the event will take place.
Livestream Your Event
Now, all that’s left to do is livestream your event! Each time you do so, you’ll learn more about how to perfect your livestreaming skills. You’ll also enjoy the reward of reaching a wider audience than you ever could before.
Livestreaming Events Is the Future of Entertainment
If you’re not livestreaming events yet, it’s time to start! Livestreaming didn’t just provide a solution for the event industry during the pandemic. It opened up new possibilities for reaching a wider audience that we’re certain the entertainment industry will utilize for years to come.
Want to know more about how technology can create new opportunities and connect us to people around the world? Take a look around for tech news, how-to guides, and more useful information.
