Did you know that social media influencers make, on average, anywhere from $30,000 to $100,000 per year?
What makes one influencer more profitable than another is their ability to promote products and services in a way that converts to making sales.
Continue reading this article for the essential social media marketing tip guide must-knows to build your social influence.
Know Your Platform Goals
Not all social media platforms are created equally, so you need to know why you’re on each and how you’ll use it to achieve your goals. For instance, if you’re on Twitter, you know you won’t be writing extended captions since there is a limit to how many characters you can have.
People use different platforms for different things. Know your audience and why they go to that specific platform.
Keep a Backup of Your Content
Certain platforms have content that goes away after a short time. If you post a lot of stories, you should download Instagram stories that you might want to use later.
You can keep them in the cloud and make them easily searchable if you know when you might want to use them again. Doing this will allow you to have a content library for times when you might be unable to create fresh content.
Ride Content Trends
Knowing what people are talking about can allow you to ride the wave of certain trends. Even if that content isn’t specifically related to your industry, you can often catch a little ripple that will move the needle.
An example would be popular dances people do online. You might be in the beauty industry and not think the dance is relevant to you, but you could use it to get attention and draw new people to your profile and business.
See What’s Working and What’s Not
Analytics allow you to avoid sinking your time — and money — into strategies that aren’t going anywhere. You might think you know your audience better than you do, but your analytics report can give you valuable insights.
Some of the things you should look for are:
- Which content gets the most views
- Which content gets the most shares
- Which content converts the best
Depending on the type of campaign you’re running, you may focus on expanding your reach. With other campaigns, you can focus on converting people to customers. Whatever the case, know which metrics are essential for that specific campaign.
Engage In Communities
Being on social media without engaging in communities is missing out on the gasoline to boost your fire. When you engage in communities, you will develop more engaged followers.
Even micro-influencers can make a decent amount of money when growing a following that is tightly knit and interested in the influencer’s content.
Further reading: how to get 1k followers on Instagram in 5 minutes.
Social Media Marketing Tip Must-Knows for the Win
Now you have a simple social media marketing tip guide that will allow you to boost your influence and increase views, shares, and conversions. Use this information, and you’ll start to see your online business skyrocket.
Do you want to learn more about marketing online? Check out our social media section for more valuable tips.