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Facebook Testing Tiktok Short Video Feature in India

Facebook a popular social media platform finally introducing the TikTok alternative to Indian users. Tiktok was official banned in India on 29th June 2020 together with many other China origin apps such as WeChat, UC Browser, AliSuppliers, Alibaba Workbench, AliExpress, and Lalamove India, etc. Social media enthusiasm in India started finding suitable alternatives. Instagram introduces short video functionality where users can upload 3o second videos with different in-app optimization templates offered by Instagram. They named it Reels.

Seeing concern of a 1.5 billion population Facebook is trying to resolve this issue. Facebook is currently testing a feature that allows you to share the Reels you have created on Instagram on your FB account. You can simultaneously share the Reel on both Instagram and Facebook. In fact, the company is thereby copying a function from one of its own apps; a feature previously copied by Instagram by taking a close look at TikTok.

Let’s make no bones about it. Instagram Reels is an actually similar feature that you previously seen on the short videos sharing application TikTok. Just like on TikTok, Reels allows you to create very short videos while giving you access to a wide range of options to edit that video.

Concept Of Reels on Facebook

For those videos, you can choose from a library of licensed audio tracks. But you can also just use the sound that you record yourself when you shoot the video. You can speed up and slow down videos. So, the app works just like TikTok. Now that functionality is also coming to Facebook.

According to an article published in Reuters, Facebook is specifically working on that functionality for the Indian market. You can then simply publish your created Reels across the board on Instagram and Facebook as well. But the app can also count on its own options for that, so you can probably also shoot videos without the Instagram application on your smartphone.

Instagram Reels on Facebook

At the time of writing, it is not clear whether Reels will be renamed within the app. It is also unclear whether the available options match. But when we look at how Facebook works, we can probably count on a clone of a copied function.

The test is thus held in India. There, creators on Instagram can choose to also publish their videos on the largest social network in the world. As a result, more people will have access to their content, while creators will have access to a much larger audience than before.

Source: Reuters

Shehbaz Malik
Shehbaz Malik
A computer science graduate. Interested in emerging technological wonders that are making mankind more approachable to explore the universe. I truly believe that blockchain advancements will bring long-lasting revolutions in people’s lives. Being a blogger, I occasionally share my point of views regarding the user experience of digital products.
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