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Should You Hire a Freelance Designer Over a Graphic Design Agency?

Melbourne is a coastal city and the capital of Victoria. The city is known for its diverse culture and vibrant art scene. Walk around Melbourne and marvel at the street art. Tourists and even residents have a fun time doing an Easter egg hunt for new artworks and graffiti that seem to sprout out every day. For tourists, the train stations are a destination by themselves, particularly the Flinders Street Railways Station, which is the oldest in Australia as it traces its origins to 1910.


Melbourne is also one of Australia’s fastest-growing economies, evidenced by the number of new business applications every year. With today’s digital environment, however, you need a functional and beautiful website to connect with your target consumers and allow you to build new leads to grow your business.


The next decision is to decide whether you need to hire a freelancer or a graphic design agency in Melbourne for your digital needs. There is no dearth of freelancers out there, so you might be tempted about contacting one. For instance, about 1 in 10 of Australia’s workforce is a freelancer.


But here are some advantages of choosing a graphic design agency in Melbourne over a freelancer:


  1. Accountability — Freelancers often advertise their work through Upwork, Craigslist, Fiverr, or They work from home, and more often than not, they demand a lot of trust from the client that they could perform a quality output within the specified deadline. However, they could just go off the grid, and you have no way to run after them in case they did not deliver on the project. In contrast, the graphic design agency has a physical address registered with the city, which means they have more to lose in case of failed delivery.


  1. More resources — A graphic design agency also has more resources to throw at the project to make sure it is delivered within the deadline. Some handle the design, others will handle quality control, while they could also assign an account manager to keep you updated on the project status. With this, you are assured of a continuous flow of information, and you would not be blindsided of any changes. Freelancers, however, have no such luxury as they often work alone.


  1. Multiple specialities — In relation to the second point, the graphic design agency in Melbourne hires different talents with their own specialisations. One can be a graphic designer, another is a website developer, and there might also be someone who tests the website’s functionality and user experience. They work in teams and spread the workload. As such, they can focus on their specialities, and you can wring out the best of their individual abilities.


  1. Availability — A graphic design agency will allow you to introduce some changes to the draft copy a few times. The freelancer may also edit the copy according to your specifications. The problem is that they might be unreachable because their time does not revolve around yours.


When you hire freelancers, expect some limitations in what they can deliver. They are restricted within the confines of their skills and ability to manage their time. While it is not always true, there is also a drop in the output quality. Since freelancers earn their money by the number of clients they take, they rarely reject new projects. As a result, they might take their attention off yours.

Shehbaz Malik
Shehbaz Malik
A computer science graduate. Interested in emerging technological wonders that are making mankind more approachable to explore the universe. I truly believe that blockchain advancements will bring long-lasting revolutions in people’s lives. Being a blogger, I occasionally share my point of views regarding the user experience of digital products.


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