If you’ve been under a rock for the last couple of years, you may have missed out on the latest social media sensation; TikTok. The platform is wildly popular with Gen Z, but the app is rapidly finding its way onto the phones of people of all ages.
If you run a business, you may not have considered TikTok as a viable option for marketing your products or services. But by ruling it out, you’re doing yourself a disservice.
So what exactly does the social media marketing industry think of TikTok?
In this guide, we’ll debunk some of the TikTok marketing myths that are in existence today.
TikTok Is Only for Kids
One of the most common misconceptions about TikTok is that it’s only used by youngsters belonging to Gen Z. The idea that the platform is only used by teenagers has put many businesses off using TikTok in their marketing campaigns.
The simple fact of the matter is that this isn’t true. There are plenty of users creating and watching content that are over the age of 20.
TikTok Videos are Too Short to Get Engagement
TikTok is full of short and snappy videos. The idea is that a video should quickly hook the viewer. The ‘for you page’ is an endless feed of short videos, perfectly chosen by the TikTok algorithm so that you’ll stay on the app.
But with videos so short, many marketers may have shied away believing there’s not enough space in the medium to create meaningful content.
On average, kids are spending 80 minutes each day on the app. There are plenty of opportunities there to capture the attention of viewers.
You Can Repurpose Instagram Content On TikTok
Sure, there are similarities between TikTok and Instagram. Instagram stories and reels offer marketers the opportunity to post short videos that captivate their audiences in a very similar way as TikTok videos. However, if you’re just posting the same content to all of your social media platforms, you’ll water down your potential.
Smart marketing strategies would see you creating genuine new content for each platform. That’ll ensure that anyone that engages with your brand on both platforms has something fresh to consume when using each app.
TikTok Is Just For Silly Dances and Skits
Scroll through your TikTok ‘for you page’ and you’ll be forgiven for thinking that TikTok is just a place where kids do silly dances and get tonnes of views. While it’s definitely an app where the latest craze spreads like wildfire, it’s much more than this.
You should definitely be looking for ways for your brand to develop its voice on the platform.
Getting On the ‘For You Pages’ Is Hard Work
Trending videos on TikTok appear on the FYP, but you’d be forgiven if you think it’s hard to achieve this goal. You could start your campaign by buying views here, by doing this, you’ll catapult the popularity of your content, helping it to grow wings.
TikTok Marketing Should Be Part of Your Strategy
As the marketing community makes the leap to TikTok, will you be doing the same? TikTok marketing should be something your business is working hard to crack.
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